This session will provide you with useful advice for leveraging the most powerful tool available to you —communication — to enhance the employee experience, heighten engagement, and promote organizational development in your company.

Professor Waldeck will discuss the five characteristics of an employee-centered talent development culture and how we can we design a range of messages that reach all employees, regardless of age, job function, personality, and willingness to use technology and new media.

Tisha Leslie of T-Mobile will provide a detailed overview of how in the past year T-Mobile “The Un-Carrier” implemented a digital communication strategy to reach their over 55,000 employees across the US and 1 million annual employee applicants. We will hear about the implementation, successes, and lessons learned from this project. #BeMagenta

Speakers:

• Jennifer Waldeck, Associate Professor, Communication Studies and Strategic Corporate Communication

Chapman University

• Tisha Leslie

Director, Employer Brand

T-Mobile