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Associate Round Table: “Bringing Marketing Strategies to HR: Tools for Building Employee Engagement”
Associate Round Table: “Bringing Marketing Strategies to HR: Tools for Building Employee Engagement”
Featured Speaker Suzanne Shu Assistant Professor of Marketing UCLA Anderson School Summary: Offering a strong value proposition is a key component of both consumer and employee communications. In this session, we will apply ideas from consumer marketing – such as segmentation, targeting, positioning, and branding – to the question of how to better communicate with […]
