Associate Round Table: “Bringing Marketing Strategies to HR: Tools for Building Employee Engagement”

UCLA Los Angeles, CA, United States

Featured Speaker Suzanne Shu Assistant Professor of Marketing UCLA Anderson School Summary: Offering a strong value proposition is a key component of both consumer and employee communications. In this session, we will apply ideas from consumer marketing – such as segmentation, targeting, positioning, and branding – to the question of how to better communicate with […]

Associate Round Table: “Coaching for Performance”

UCLA Los Angeles, CA, United States

Featured Speaker John Ullmen Lecturer of Management and Organizations UCLA Anderson School of Management Summary:  Professor Ullmen will focus his session on how to improve personal coaching and communication skills to be an effective leader. The purpose of coaching is help others learn, grow and be more effective in professional life. It’s a challenging skillset […]