Associate Round Table: “Bringing Marketing Strategies to HR: Tools for Building Employee Engagement”
UCLA Los Angeles, CA, United StatesFeatured Speaker Suzanne Shu Assistant Professor of Marketing UCLA Anderson School Summary: Offering a strong value proposition is a key component of both consumer and employee communications. In this session, we will apply ideas from consumer marketing – such as segmentation, targeting, positioning, and branding – to the question of how to better communicate with […]